Monday, May 17, 2010

mental imagery

**Warning: Mild toilet humor ahead.**

Commercial I saw recently:

Background: Ac-tiv-i-aaahh! (music)
Jamie Lee Curtis: Recently, we asked people to film themselves at home taking the Activia challenge.

Think about it: taking the Activia challenge.

What is the Activia challenge? It's a guarantee, really. You can read about it here, if you want. The gist: Dannon guarantees that if you eat Activia every day for 14 days, your, um, toilet time will be more regular. So really, there are two steps to taking the Activia challenge. Step 1: eat Activia for 14 days. Step 2: poop.

And Activia recently asked people to film themselves at home taking the Activia challenge.

I continued to watch the commercial, and I realized that Jamie Lee Curtis didn't ask people to film themselves at home taking the Activia challenge. She asked people to film themselves talking about taking the Activia challenge. I wonder if anybody actually took Activia up on the offer, though. Be careful what you wish for, Dannon.


2 comments:

  1. I thought exactly the same thing! I'm waiting for someone to add a "toilet shot" to the commercial and post it to YouTube, which will ultimately lead to being on Tosh.O..haha! It is kind of a strange commercial when you think about what they are talking about.

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  2. I know this is about two months too late, and I hope you are getting follow-up comments by email...because I am SO glad I am not the only one out there who thought this! Thanks for reading!

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