**Warning: Mild toilet humor ahead.**
Background: Ac-tiv-i-aaahh! (music)
Jamie Lee Curtis: Recently, we asked people to film themselves at home taking the Activia challenge.
Think about it: taking the Activia challenge.
What is the Activia challenge? It's a guarantee, really. You can read about it here, if you want. The gist: Dannon guarantees that if you eat Activia every day for 14 days, your, um, toilet time will be more regular. So really, there are two steps to taking the Activia challenge. Step 1: eat Activia for 14 days. Step 2: poop.
And Activia recently asked people to film themselves at home taking the Activia challenge.
I continued to watch the commercial, and I realized that Jamie Lee Curtis didn't ask people to film themselves at home taking the Activia challenge. She asked people to film themselves talking about taking the Activia challenge. I wonder if anybody actually took Activia up on the offer, though. Be careful what you wish for, Dannon.